WHY YOUR REAL ESTATE DEVELOPMENT PROJECT NEEDS
A PROJECT-STARTER
The GCO System Brings a New, Visionary Mindset to the Industry
VISION by Amit Egan Datwani IN COLLABORATION WITH Members of the GCO Collective
October 28th, 2021 - 3 minute read
QUICK TAKEAWAYS:
Global Consulting Organization is a Project-Starting Firm, a NEW CATEGORY in the Real Estate Development Cycle, that energizes landowner, developer, and municipal projects.
The GCO System: Visioning—Branding—Marketing develops next-level Real Estate Development Projects by launching a Unified Creative Vision.
The System maximizes the Built Environment for 2030 & Beyond by developing superior sustainability, boosting the bottom line, and enhancing the human experience.
The Yukon. The region of pristine mountains and lakes in northern Canada was made famous by a 19th-century gold rush. The name and place conjure thoughts of endless beauty, enviable riches, and unrivaled opportunity.
A premier Class A trophy office building in Miami intended to conjure similar feelings when it became the namesake of the famous region, but The Yukon was nowhere close to realizing the greatness promised by its famous name despite being located in Miami’s incomparable South of Fifth (SoFi) neighborhood. Enter Global Consulting Organization (GCO) with a Pilot Project for its new cutting-edge GCO System, a strategy combining Visioning, Branding, and Marketing.
The Yukon needed to break free of the past to maximize its potential. GCO seized this opportunity, applying the GCO System and ultimately guiding the property to a record-setting offer nearly 40% higher than any offer received prior to the implementation of The System. The Yukon illustrated the importance of a fully engaged Project-Starter, a NEW CATEGORY in the Real Estate Development Cycle. Like an ignition switch, Project-Starters generate instant momentum with a jolt of fresh, focused energy, propelling Development Projects with a Unified Creative Vision.
Organizing a Unified Creative Vision is essential to successfully launching the Live-Work-Play communities of 2030 & Beyond and should be the first step in any Real Estate Development Project. As the Project-Starter, the GCO System centers the Built Environment on a singular vision to drive captivating lifestyle branding, inspire inventive marketing strategies, and motivate stakeholders to remain focused on the project outcome while providing developers, financiers, and project managers a framework to build upon. A Real Estate Development Project launched without a Project-Starter’s Unified Creative Vision simply cannot maximize its potential.
“If we are going to elevate the neighborhoods, communities, and cities of the future, we must move beyond the same companies pushing the same vision to generate the same results.”
With its emphasis on the Creative Process, the GCO System brings a Visionary Mindset to Real Estate Development Projects, just as it did with our Pilot Project to reimagine the potential of The Yukon. The System channels fresh perspectives, superior quality, and cutting-edge processes through its core services of conceptual design, information design, special events, digital platforming, public relations, and video production. Stalled developments are invigorated, bottom lines are boosted, and the human experience is enhanced by the GCO System.
“Why settle for a TRADITIONAL rendering of your development PROJECT when the GCO System can launch your project with a unified creative vision, with a story to tell, AND an experience to sell?”
The GCO System can elevate any Real Estate Development Project by designing strategies and brand stories that unite stakeholders, resulting in sustainable, profitable, and experiential places. The System pushes further and dreams bigger, not unlike those prospectors who ventured into the Canadian wilderness in 1892 with hopes of pulling gold from the ground. And just as many of those adventurers in the Canadian Yukon transformed their fortunes and futures, The GCO System will transform the Neighborhoods, Communities, and Cities of the Future.
Cheers to 2030 & Beyond . . .